Animal Research and Public Support: A 2020 Vision for Strategic Communications and Micro-Messaging

Audience: The program is tailored to IACUC staff, IACUC members, IOs, veterinarians, investigators, compliance personnel, animal care staff, and others involved in animal programs.

Speakers: Paul McKellips, Strategic Communications Director, US Army

Topic: In this webinar, Paul McKellips discusses the importance of targeting your communications efforts, identifying local users, and effectively using micro-messaging to discuss the importance of animals in biomedical research.

Note: This webinar was not broadcast live but was prerecorded and posted on June 11, 2020.

Supporting Materials
Transcript (PDF - 175.11 KB)
Slides (PDF - 1.03 MB)
Slides Handout (PDF - 620.83 KB)

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